I lead marketing at the intersection of strategy, systems, and execution. Over the last 15 years, I’ve built and scaled customer-first growth programs, aligning positioning, demand, lifecycle, and content into engines that perform beyond individual campaigns.
My work focuses on clarity over chaos: defining what matters, killing work that doesn’t scale, and building operating models teams can actually run. I’m most effective in complex environments where growth requires trust, rigor, and long-term thinking—not hacks.
Recently, I completed my Executive MBA to formalize the business discipline behind the work I already do: connecting marketing strategy to revenue, capacity, and organizational reality.
This site documents how I think, what I’ve built, and the systems I bring to my work.
I lead and scale marketing systems that connect strategy to execution—so growth compounds instead of resets every quarter.
From ambition to execution-ready plans
Defined growth strategy aligned to revenue targets, capacity, and market reality
Built marketing operating models that clarify ownership, priorities, and success metrics
Replaced ad hoc execution with quarterly planning, clear KPIs, and decision frameworks
End-to-end growth, not channel silos
Designed demand and lifecycle systems spanning acquisition, onboarding, retention, and expansion
Aligned content, email, events, and product touchpoints into coherent customer journeys
Shifted teams away from vanity metrics toward revenue and retention signals
Calm, clarity, and momentum in messy environments
Led cross-functional initiatives across product, sales, and leadership teams
Brought clarity to ambiguous goals, competing priorities, and under-defined roles
Content that compounds
Built content engines that support demand, lifecycle, and sales—not just brand
Established editorial strategy, governance, and reuse systems to scale output without burnout
© 2026 All Rights Reserved